Metaverse Marketing

METAVERSE MARKETING - The Future marketing

Imagine being able to enter a virtual environment where you can build a whole planet while carrying your real-world experiences with you. it was almost 30 years ago when internet became publicly available to many of potential users and after 20 years many business has realized the need of a website for appropriate marketing strategies. And let’s not even speak about how long it took for social media networks to catch on. Virtual reality specialists expect that this year, 58.9 million and 93.3 million people in the United States will use VR and AR at least once a month, respectively, accounting for 17.7% and 28.1 percent of the total US population.

The combination of 5G, AI, and edge internet processing will make it much easier to offer more smooth, pleasant, and cost-effective AR VR experiences across a wide range of network devices in the near future. Industry experts anticipate that, like the internet, the metaverse will become a need for all brands. For whatever that’s worth, Mark Zuckerberg just revealed that Facebook is transforming into a “metaverse” firm. Meanwhile, Tara Swisher, a tech journalist, believes “the jury is still out” and that Apple or Google may be the winners.

amidst the pandemic, one of the most innovative development marketing platforms emerged which is metaverse marketing. For all those unfamiliar with the word, the metaverse is a virtual reality world filled by digital or virtual avatars that reflect real individuals. For instance, Consider the famous video game Fortnight, a virtual reality game in which avatars fight each other in real-time and attend events that take place in that particular metaverse. Every player will have their own avatar in real life, and each player in the game has their own, individualized digital representation.

Virtual communities, content, assets, fashion, art, experiences, and worlds are all being created by brands like Gucci, Nike, Disney, Snap, and Facebook. We can now leave our physical realities and enter virtual worlds with new economies, environments, currencies, and behaviours.

WHAT DISTINGUISHES A METAVERSE FROM ANOTHER?

A metaverse is always active, exists in real time, players have unique agency, it’s a self-contained and fully functional world, and it incorporates user-generated content, according to Influencer Marketing Hub. While other sectors are developing and constructing metaverses, the game industry is the first to fully appreciate and exploit the possibilities. And the brands who are among the first to see the possibilities of metaverses will reap the greatest rewards.

WHY DO COMPANIES MARKET IN THE METAVERSE?

 Marketers are gravitating to the metaverse for a variety of reasons. It’s brand new, and faster connections are finally available to handle rapidly expanding workplaces. The most significant reason, though, is that marketers want to keep Millennials and Gen X up to speed and involved with their products and technology, and metaverses allow them to do it in a novel way. And based on the level of engagement that businesses are already receiving, it’s evident that this marketing technique is both effective and sustainable. As they are in the digital realm, the largest metaverses, such as Fortnight and Roblox, provide enormous brands with hitherto unreachable chances. Take, for example, Vans. According to the Wall Street Journal, the skateboarding company has launched a virtual skatepark in Roblox that allows gamers to perform new tricks and earn points that they can use to design their avatar in the virtual store.

THE METAVERSE AND SEO

It’s time to begin analysing how to get discovered in the metaverse, just as marketing companies made the transition into optimising to get found in search engines like Google, YouTube, and Bing. Brands can do this by claiming a world, community, or platform that is relevant to their target audience. Will search engines be the primary means of locating information in the metaverse? Using the keyword “metaverse” in a brand name, product name, or headline can help you get found in search and social channels by those looking for that kind of engagement.

The social network appears set to transition from 2D to 3D, with brands like Oculus (hardware), Facebook Horizon (virtual reality platform), and a newly formed Facebook Metaverse leadership team. Horizon is the first step inside the Facebook Metaverse. 

If you’re ready to see the world through the eyes of Facebook, here’s what you need do: 

  • Invest on an Oculus 2 headset
  • Make an account with Oculus.
  • Register for Facebook Horizon (which is presently in beta).
  • In the Oculus Home dashboard, build your avatar. 

Through Facebook Groups, you may share moments from Horizon with a 2D audience, such as selfies and worlds from your 3D world. They’re constructing a link across universes. It is possible to create worlds, work with others, host events, hold meet-ups, and take part in competitions.

THE FUTURE HAS ARRIVED NOW

It is now feasible to construct (or hire) a virtual being who may serve as the ideal spokesperson, ambassador, or concierge for your brand. Check out Guy Kawasaki’s recent audio conversation with Kuki, an artificial intelligence chatbot. Virtual people are already a part of our daily life, but not in three dimensions. Consider Alexa and Siri.

CONCLUSION

The generations of the future will be viewing the world through AR glasses and utilising immersive technologies. How do you intend to navigate these new modes of communication and journey beyond the shores of today to swim in the waters of tomorrow’s metaverse? Although the internet took 30 years to get to where it is now, the metaverse is prepared for quick growth, with technology in place and humanity ready to enter new realms.