What Are Cookies & Why They Matter
Cookies are small text files placed on your device — computer, phone, or tablet — when you visit a website. They are widely used to make websites function efficiently, to remember your preferences, and to provide information to website owners.
At DigiRavan, we use cookies and similar technologies (including pixels, local storage, and session storage) to deliver our website, understand how visitors engage with our content, and make our digital marketing more effective. Every cookie we set has a specific, documented purpose — and we do not use them to collect more data than necessary.
Plain language: Think of cookies as your browser's short-term memory for a website. Without them, every page visit would be a blank slate — no preferences saved, no analytics, no personalisation. We use them responsibly and transparently.
This Cookie Policy explains the categories of cookies we use, what they do, who sets them, and how you can control or disable them at any time. It should be read alongside our Privacy Policy, which describes how we handle personal data more broadly.
The Four Types of Cookies We Use
We categorise every cookie we deploy into one of four types, based on its function and whether it requires your consent. Essential cookies are always active; all others are optional and controlled by your preferences.
Cookies Currently Active on Our Site
The table below lists the specific cookies placed on your device when you visit digiravan.com, along with their purpose, provider, and retention period. We review and update this list whenever our technology stack changes.
| Cookie Name | Category | Purpose | Expires |
|---|---|---|---|
| _session_id | Essential | Maintains your browsing session and form state across pages | Session end |
| csrf_token | Essential | Protects form submissions from cross-site request forgery attacks | Session end |
| cookie_consent | Essential | Stores your cookie preferences so we don't ask again on every visit | 12 months |
| _ga | Analytics | Google Analytics — distinguishes unique users via a randomly generated identifier | 24 months |
| _ga_XXXXXXXX | Analytics | Google Analytics — persists session state for analytics reporting | 24 months |
| _gid | Analytics | Google Analytics — distinguishes users for a 24-hour session window | 24 hours |
| _fbp | Marketing | Meta Pixel — identifies browsers for Facebook advertising and conversion tracking | 3 months |
| _fbc | Marketing | Meta Pixel — stores click identifiers from Facebook ad interactions | 3 months |
| _gcl_au | Marketing | Google Ads — tracks ad conversions and campaign performance | 3 months |
| IDE | Marketing | Google DoubleClick — used for targeted advertising and frequency capping | 13 months |
| dr_prefs | Preference | Stores your language and display preferences across sessions | 12 months |
Note on cookie names: Some cookie names include dynamically generated identifiers (e.g. _ga_XXXXXXXX). The actual name on your device will include a unique property ID specific to our Google Analytics account. This does not affect what data is collected or how.
Cookies Set by Third Parties
In addition to cookies we set directly ("first-party cookies"), some cookies on our site are set by trusted third-party services that help us deliver a better experience. These third parties operate under their own privacy and cookie policies, which we encourage you to review.
- Google Analytics (Google LLC): Provides aggregated website traffic and behaviour data. Google may use this data in accordance with its own privacy policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
- Meta Pixel (Meta Platforms, Inc.): Tracks visits and conversions originating from our Facebook and Instagram advertising. Meta processes this data under its own Data Policy. You can manage ad preferences in your Facebook account settings.
- Google Ads / DoubleClick (Google LLC): Enables remarketing to visitors who have previously engaged with our website. Interest-based ads can be managed at adssettings.google.com.
- YouTube (Google LLC): If our site embeds YouTube video content, YouTube may set cookies when you interact with embedded players. These operate under Google's privacy policy.
- LinkedIn Insight Tag (LinkedIn Ireland Unlimited): Used for B2B campaign performance measurement and audience retargeting on LinkedIn. You can opt out via LinkedIn's retargeting opt-out page.
We do not allow third-party cookies to be set for purposes beyond those listed here, and we require all third-party partners to maintain data processing agreements that comply with applicable privacy legislation.
How to Control & Manage Your Cookie Preferences
You have meaningful control over the cookies placed on your device. Below are the key ways to manage your preferences — from the quickest to the most comprehensive.
- Our cookie consent banner: When you first visit digiravan.com, a consent notice allows you to accept or decline non-essential cookies. You can revisit and update these preferences at any time by clearing your browser cookies and refreshing the page.
- Browser settings: Every major browser lets you view, block, or delete cookies. Changes take effect immediately. Note that blocking all cookies may impair site functionality.
- Browser-specific opt-out tools: Tools like the Google Analytics Opt-out Add-on, AdChoices, and Meta's Privacy Checkup allow you to opt out of specific tracking technologies without disabling all cookies.
- Device-level privacy controls: iOS and Android offer system-level ad tracking controls (Limit Ad Tracking / Opt out of Ads Personalisation) that restrict cross-app and cross-site advertising identifiers.
- Email us directly: If you want us to ensure no optional cookies or tracking are associated with your session, write to us at hello@digiravan.com and we'll assist you.
Browser-by-Browser Cookie Controls
| Browser | How to Access Cookie Settings |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Cookies and site data |
| Opera | Settings → Advanced → Privacy & Security → Site Settings → Cookies |
Session Cookies vs. Persistent Cookies
Cookies can be categorised not just by function but by how long they remain on your device. Understanding this helps you make more informed decisions about your preferences.
- Session cookies exist only for the duration of your current browsing session. They are automatically deleted when you close your browser. DigiRavan uses session cookies primarily for essential website functions — maintaining your interaction state as you navigate from page to page.
- Persistent cookies remain on your device for a set period even after you close your browser. The exact duration varies: analytics cookies typically last up to 24 months, while marketing cookies generally persist between 3 and 13 months. The full duration for each cookie is listed in the table in Section 3.
- First-party cookies are set directly by digiravan.com and are accessible only to us. They allow our site to remember your preferences and improve your experience across multiple visits.
- Third-party cookies are set by external services and may be read by those services across different websites you visit. We use third-party cookies only for analytics and marketing purposes, and only from providers listed in Section 4.
Cookie expiry vs. deletion: Persistent cookies expire automatically after their defined period — you don't need to do anything. If you wish to remove them earlier, you can delete cookies at any time through your browser settings. Doing so may reset your preferences on our site.
Our Legal Basis for Using Cookies
DigiRavan processes cookie-related data in accordance with applicable data protection laws, including India's Digital Personal Data Protection Act 2023 (DPDPA) and, where applicable to our international clients, the EU General Data Protection Regulation (GDPR).
- Essential cookies are deployed under our legitimate interest in operating a functioning, secure website. As these are strictly necessary, they do not require separate consent.
- Analytics cookies are deployed on the basis of your explicit consent, which you provide when you accept our cookie banner. We do not activate analytics tracking until consent is given.
- Marketing cookies are deployed only with your prior consent. If you do not consent, no marketing pixels or tracking scripts are loaded on your device.
- Preference cookies are deployed with your consent and can be revoked at any time without affecting your ability to use the core website.
We maintain records of when and how consent was obtained for each visitor where technically feasible. You may withdraw consent at any time by adjusting your cookie preferences or contacting us directly. Withdrawing consent does not affect the lawfulness of any processing carried out prior to withdrawal.
Updates to this policy: We review this Cookie Policy at least annually and whenever we introduce new technologies. The "Last Updated" date at the top of this page reflects the most recent revision. Material changes will be communicated through a notice on our website or, where appropriate, by email to users who have opted into communications.
Questions About Our Cookie Practices
Transparency is not just a policy commitment — it is how we operate. If you have questions about which cookies are active on your device, how to exercise your rights, or anything else in this policy, we want to hear from you.
Our team responds to all cookie and privacy-related enquiries within 2 business days:
- Email: hello@digiravan.com — include "Cookie Policy" in the subject line
- Phone: +91 97381 00544
- Offices: Mumbai · Delhi · Indore, India
- Contact form: Contact page
Related legal documents: This Cookie Policy is part of our broader data governance framework. For a complete picture, please also read our Privacy Policy and Terms & Conditions.
Other policies